BBA – III (Hons.)
Course Number :BA (H) – 461
Credit Hours : 03


This is a basic course introducing the principles, concepts and historical perspective of general management. The objective is to expose students to the management functions which includes planning, organizing, staffing, leading, controlling etc.

Emphasis is also given on how a business venture can collapse if proper management is not practiced in the business. Students are therefore expected to develop analytical and conceptual understanding of how people are managed in small, medium and large public and private, national and international organizations (profit making and non-profit making).

Course Contents

  1. Introduction
  2. 1.1 Overview and Scope of Management Discipline
    1.2 The Evolution and Emergence of Management Thought
    1.3 Major Contributions to Management : Frederick Taylor (Scientific
    Management) Henry Fayol and Henry Gantt.
    1.4 The Emergence of Behavioral Sciences

  3. Management Functions – Planning, Organizing, Staffing, Leading and Controlling
  4. Planning
  5. 3.1 The nature and Purpose of Planning
    3.2 Objectives
    3.3 Meaning of Objective
    3.4 Process of Managing by Objectives
    3.5 How to Set Objectives
    3.6 Types of Plans
    3.7 Steps in Planning

  6. Decision Making
  7. 4.1 Importance and Limitations of Rational Decision Making
    4.2 Evaluation of Alternatives
    4.3 Decision Making under Uncertainty
    4.4 Evaluating the Importance of Decision Making

  8. Organizing
  9. 5.1 The Nature and Purpose of Organizing
    5.2 Organizational Structures : Formal and Informal Organization
    5.3 Organizational Division: The Departments
    5.4 Organization and Span of Management
    5.5 Departmentalization, Organizational Structure, Various Basis for
    5.6 Line / Staff Authority, Functional Authority
    5.7 Decentralization and Delegation of Authority

  10. Staffing
  11. 6.1 Definition of Staffing
    6.2 Human Resource Management
    6.3 Recruitment and Selection: Matching the Person with the Job
    6.4 Selection Process and Techniques
    6.5 Training and Development
    6.6 Purpose and Uses of Appraisal
    6.7 Choosing the Appraisal Criteria
    6.8 Formulating the Career Strategy

  12. Leading – Human Factors and Motivation
  13. 7.1 Human Factors in Managing
    7.2 Motivation and Motivators
    7.3 Behavioral Models – Mc Gregor’s Theory X and Theory Y, Maslow’s
    Hierarchy of Needs Theory, Hersberg Two Factor Theory of Motivation and Other’s
    7.4 Job Enrichment
    7.5 Leadership – Trait Approach, Leadership Behavior and Style
    7.6 Communication – Communication Function and Organization
    7.7 Communication Process, Barriers
    7.8 Effective Communication

  14. Controlling
  15. 8.1 The Basic Control Process
    8.2 Requirement for Effective Control
    8.3 Control Techniques: The Budget, Traditional Non–Budgetary Control
    8.4 Time – Event Network Analysis
    8.5 Program Budgeting
    8.6 Information Technology and Its Challenges
    8.7 Controlling and Planning Relationship

    Management and Society

    9.1 Operation in a Pluralistic Society
    9.2 External Environment – Economic, Technological, Social, Political and
    9.3 Social Responsibility and Ethical Managerial Practices
    9.4 Future Perspective of Management

Recommended Books

  1. Daff Richard L., Management, The Dryden Press, (Latest Edition).
  2. Fulmer Robert M., The New Management, McMillan (Latest Edition).
  3. Odonnel H. Koontz and H. Sweihrich, Management, McGraw-Hill Inc., 1993.
  4. Rue, Leslie W. Byars, Lloyd L., Management Skills and Applications, McGraw Hill, 2007.
  5. Thomas Betamen, Snell, Scott A, Management Competing in New Era, 5.e, McGraw Hill, 2002.