|BS (BBA) – II|
|Course Title : HUMAN BEHAVIOR
Course Number : BA (BS) – 342
Credit Hours: 03
The purpose of this course is to understand the behavior of human being in general and in business organization specifically. How people behave in a way as they do in a situation? This question is difficult to answer as human is a very complex entity.
Behavioral scientists and psychologists are continuously engaged in research to ascertain the nature of human behavior in order to provide them an environment to improve their effectiveness and efficiency at work place. Management is getting things done through other people which is not possible without deeper understanding of human behavior.
- Definition of Human Psychology
1.1. Understanding Goals of Psychology1.2. Major Trends in the Development of Psychology1.3. Biological Basis of Behavior
2.1. Attentional Processes2.2. Organizational Processes in Perception2.3. Identification and Recognition Processes2.4. Memory
- Learning and Behavior
3.1. Classical Conditioning3.2. Operant Conditioning3.3. Cognitive Learning3.4. Observational Learning
- Motivation and Emotion
4.1. Definition and Type of Motivates (Primary, Secondary and General)4.2. Basic Emotions and Culture4.3. Theories of Emotions4.4. Functions of Emotions
- Cognitive Processes
5.1. Studying Cognition5.2. Language Use5.3. Visual Cognition5.4. Problem Solving and Reasoning5.5. Judging and Deciding5.6. Intelligence Assessment
6.1. Definition and Assessment of Personality6.2. Psychodynamic, Behavioristic, Humanistic, and Trait Theory of Personality
- Social Psychology
7.1. Social Cognition7.2. Attitude and Their Group Behavior7.3. Prejudice7.4. Social Influences and Group Behavior7.5. Interpersonal Attraction and Loving7.6. Stress and Coping (Psychology of Health)
Feldman & Robert S. (2002). Understanding Psychology. McGraw–Hill.
Gerow & Josh (1997). Psychology and Introduction. Longman.
Lahey, & Benjamin, (2003). Psychology. McGraw–Hill.
- Carlson, N. R. & William, B. (1997). Psychology. Allyn and Bacon.
Carlson, N. R., Miller, H. Heth, C. D. (2009). Psychology: The Science of Behavior. (7th Edition).
Zimbardo, Phillips G. & Richard G. J., (1996). Psychology and Life Harper. Collin Publishers.