Course Number : BA (BS) – 632
Credit Hours: 03


This course is aimed to impart knowledge to students that enables them to analyze firm’s capacity and environmental happening in order to make quality decisions. This course provides insight about analysis, mission formulation, objective setting, strategy formulation, implementation and strategic control. This course examines in detail the different areas that serve as major input to strategic management of any firm. Students would also be given supplementary work in the form of “A Case Analysis” which enables students to diagnose and record strategic issues and key problems of firms.

Course Contents
    1. Introduction
      1.1. Strategic Management
      1.2. Definition and Process
      1.3. Nature of Strategic Decisions
      1.4. The Strategy Managers: The Role and Tasks
    2. Strategy Formulation: Information Input
      2.1. Environment Scanning Internal and External Environment
      2.2. Structural Analysis of Competitive Forces
      2.3. The Structure and Performance of the Industry as a Whole
    3. Strategy Formulation: Mission and Objective
      3.1. Concepts: Vision, Mission, Goals, Objectives and Targets
      3.2. Mission Development and Statement
      3.3. Long Term Objectives
      3.4. The Strategy Making Hierarchy
      3.5. Corporate Strategy
      3.6. Functional Strategy
      3.7. Operating Strategy
      3.8. Factors Shaping Strategy
    4. Action Plan Choice
      4.1. The Generic Competitive Strategies
      4.2. The Offensive Strategies Postures
      4.3. The Defensive Strategies Postures
      4.4. Corporate Diversification Strategies
    5. Strategies Evaluation and Selection
      5.1. Evaluation Models
      5.2. Growth Share Matrix (GSM)
      5.3. General Electric’s Shop Light Grid
      5.4. Life Cycle Analysis
      5.5. Gap Analysis
      5.6. Directional Policy Matrix (DPM)
      5.7. Selection Models and Contexts
    6. Functional Strategy Formulation
      6.1. Selection of Functional Areas
      6.2. Formulation of Functional Objectives
      6.3. Formulation of Functional Acton Plans
    7. Strategy Implementation
      7.1. Analyzing Strategy Change
      7.2. Analyzing Organizational Structure
      7.3. Analyzing Organizing Culture
      7.4. Selecting an Implementation Approach
      7.5. Dealing with Resistance
    8. Strategic Control
      8.1. The Strategic Control Process
    9. A Case Analysis Framework
      9.1. Diagnosis and Record of the Current Situation
      9.2. Identification and Record of the Strategic Issues and Key Problems

Recommended Books

  1. Bower, J. L. (1995). Business Policy Text. New York: McGraw–Hill.
  2. Fred, D. R. (2010). Strategic Management Concept and Cases. Singapore: Prentice Hall.
  3. Dess, G. G. & Lumpkin, G. T. (2006). Strategic Management: Creating Competitive Advantage. New York: McGraw–Hill / Irwin.