BBA – VI (Hons.)
Course Number :BA (H) – 512
Credit Hours : 03


Globalization of trade, the emergence of Information Economies, and the growth of Internet have recast the role of e-Com in Business and Management. In other wordse­Com solutions and Infrastructure have become essential for creating competitive firms, managing global corporations, providing useful products and services to customers through a better management of information resources and commercial transactions. This course is designed to integrate the organizational, technical, operational, practical, strategic and decision making aspects of e-Com solutions as required in Business and Management.

On completion of this course the students should be capable / have the knowledge in:

o Understanding of e-Business Systems
o Legal issues and e-standards
o Website development for a Business

Course Contents

  1. Intro to IT

    1.1 Business Application
    1.2 Organization and Organizational Units
    1.3 Challenges
    1.4 Management

  2. Communications and Networks

    2.1 Communication Equipment
    2.2 Software and Protocols
    2.3 Communication in Business
    2.4 Management Challenges

  3. Electronic Data Interchange (EDI)

    3.1 EDI Technology
    3.2 EDI as a Re-engineering Tool

    3.3 EDI Development

  4. The Internet

    4.1 Intro to Internet
    4.2 Internet: Applications in Business
    4.3 Internet, Intranet, Extranet
    4.4 Internet: Ethics, Standards and Society
    4.5 Challenges

  5. E–Commerce Technology

    5.1 Web Applications and Uses
    5.2 Information Retrieval
    5.3 Entertainment
    5.4 Transactions Processing System (TPS)
    5.5 E–Com Support System: E–Com Servers and Services
    5.6 Net Components and Technologies
    5.7 Electronic Mail
    5.8 Accessing Files with FTP
    5.9 Our Free Market Economy

    E–Commerce System Configurations

    5.1 P2P Systems P – People
    5.2 P2S2P Systems S – System
    5.3 S2S Systems

  6. E–Commerce Applications Models

    6.1 B2C          B – Business
    6.2 B2B C – Consumer
    6.3 C2C G – Government
    6.4 B2E S – Society
    6.5 G2S E – Employee

  7. B2C – Business to Consumer Application (Corporation’s Interface with Its Customers)

    7.1 Electronic Commerce Growth and Structure
    7.2 EFTS (Electronics Funds Transfer System)
    7.3 Online Payments: PIN Payments
    7.4 e–cash

  8. e–Marketing Process Models

    8.1 Direct Marketing versus Indirect Marketing
    8.2 Full Cyber Marketing versus Partial Cyber Marketing
    8.3 Electronic Store versus Electronic Shopping Mall
    8.4 Electronic Distributor vs. Electronic Broker
    8.5 Generalized e-Malls/Stores vs. Specialized e-Malls/Stores
    8.6 Proactive vs. Reactive Strategic Posture Toward Cyber Marketing
    8.7 Global vs. Regional Marketing
    8.8 Sales vs. Customer Services

  9. Consumer Online Shopping

    9.1 Procedure for Internet Shopping
    9.2 Search for Available Items
    9.3 Order Placement
    9.4 Delivered Items Receiving
    9.5 Preliminary Requirement Determination
    9.6 Items Comparison
    9.7 Payment for Goods

  10. Other Online Applications

    10.1 Online Catalogs
    10.2 Online Banking
    10.3 Online Auctions
    10.4 Virtual Storefront
    10.5 Online Education
    10.6 Online Security
    10.7 Online Investment
    10.8 Stock Trading

  11. B2B – Business to Business Applications

    11.1 Business Information System
    11.2 Value Chains
    11.3 Competition Among Traditional Companies in E–Commerce
    11.4 Acquisitions 11.5 Supply Chain
    11.6 Entities of B2B EC 11.7 Alliances
    11.8 Global Strategy

  12. Models of B2B E–Commerce

    12.1 Supplier Oriented Marketplace
    12.2 Electronic Bidding Process
    12.3 Intermediary Oriented Marketplace
    12.4 Networking Between HQ and subsidiaries
    12.5 Buyer’s Internal Market Place
    12.6 B2B Auctions
    12.7 B2B Services
    12.8 Vertical B2B
    12.9 Buyer – Oriented Marketplace
    12.10 Benefits to Buyer and Seller
    12.11 Virtual Corporations
    12.12 e–Procurement (Vendor B2B)
    12.13 Issues in Procurement Management
    12.14 Managed Interactive Bidding
    12.15 Brokering B2B

  13. B2E – Business to Employee Applications (Inter-Enterprise Commerce)

    13.1 Intra Business E–Commerce
    13.2 Intranet
    13.3 Effective Management Control
    13.4 ERP Systems and Their Extension to Inter – Enterprise Commerce

  14. G2S – Government to Society Applications

    14.1 Govt. Involvement in Electronic Commerce
    14.2 Provincial Govt. and E–Commerce
    14.3 Federal Govt. and E–Commerce
    14.4 Local Govt. and E–Commerce

  15. The Driving Forces of E–Commerce

    15.1 Change Management (CM)
    15.2 New World of Business
    15.3 Organization Responses
    15.4 Business Process Reengineering (BPR)
    15.5 Business Pressures

  16. Establishing your Presence in E–Commerce

    16.1 Types of Web Sites
    16.2 Web Page Design and Tools
    16.3 Publishing and Promoting Your Web Site
    16.4 Maintaining a Web Site: Structuring a Traditional Company’s “Dot Com”

  17. Limitations, Issues and Problems in E–Commerce

    17.1 Technical Issues
    17.2 Legal Issues
    17.3 Social Issues
    17.4 Security Issues
    17.5 Remedies

  18. Overall Impact of E–Commerce

    18.1 Improved Direct Marketing
    18.2 Redefining Organizations
    18.3 Impact on Manufacturing
    18.4 Sales and Distribution
    18.5 Disintermediation and Reintermediation
    18.6 Matter of Logistics
    18.7 Shopping Cart
    18.8 Branding and Pricing
    18.9 Managerial Issues
    18.10 Change in a Traditional Company
    18.11 Transforming Organizations
    18.12 Impact on Finance and Accounting
    18.13 HR Management
    18.14 Quality Control and Management
    18.15 Impact on Manufacture’s Distribution Strategy
    18.16 Intelligent Agents
    18.17 Portals
    18.18 Managing Channel Conflict
    18.19 Leveraging a Traditional Business on the Web

  19. Present and Emerging Trends in E–Commerce

    19.1 Future of E–Commerce
    19.2 Mobile Commerce
    19.3 Business on Internet

  20. Practical Implementation of Web Development for Business

Recommended Books

  1. Turban, Lee, King, Chung, Electronic Commerce : A Managerial Perspective, Prentice Hall, (Latest Edition)
  2. Kalakota and Robinson, e–Business, Addison-Wesley, (Latest Edition)
  3. Rayport, Jaworski and Whitely, Introduction to e–Business, McGraw Hill, (Latest Edition)
  4. Gerald V. Poste, David L. Anderson, Management Information System (MIS), Irwin/McGraw Hill, (Latest Edition)