BUSINESS COMMUNICATION – II (ORAL COMMUNICATION AND PRESENTATION SKILLS)

BBA – 1V (Hons.)
Course Title:BUSINESS COMMUNICATION – II (ORAL COMMUNICATION AND PRESENTATION SKILLS)
Course Number :BA (H) – 422
Credit Hours : 03

Objective

The main objective is to enable the students to express themselves in meticulous manner. In an age of downsizing change and career insecurity good communication skills are more important then ever. The course aims at retaining the career oriented features that will help and recognize the approaches required in communicating at work by using new technology in giving presentations and organizing tips for speaking in meetings, interview, seminars and conferences.

Course Contents

  1. Communication at Work
  2. 1.1 The Importance of Communication
    1.2 The Nature of Communication
    1.3 The Process of Communication
    1.4 Using Communication Networks
    1.5 Choosing the Optimal Communication Channel

  3. Personal Skills
  4. 2.1 Communication Verbal and Non-Verbal Messages
    2.2 Types of Non-Verbal Communication
    2.3 Characteristics, Differences, Functions

  5. Listening
  6. 3.1 Importance of Listening
    3.2 Approaches to Listening
    3.3 Barriers to Effective Listening
    3.4 Reasons for Listening

  7. Developing the Presentation
  8. 4.1 Oral Presentations
    4.2 Establishing a Purpose

    4.3 Developing the Thesis

  9. Organizing Your Ideas
  10. 5.1 The Importance of Clear Organization
    5.2 Gathering Ideas and Material
    5.3 Organizing the Body
    5.4 Planning the Introduction
    5.5 Planning the Conclusion
    5.6 Adding Transitions

  11. Verbal and Visual Support in Presentation
  12. 6.1 Functions of Supporting Material
    6.2 Verbal Support
    6.3 Visual Aids

  13. Delivering the Presentation
  14. 7.1 Types of Delivery
    7.2 Guidelines for Delivery
    7.3 Speaking with Confidence

  15. Interpersonal Skills
  16. 8.1 Understanding Interpersonal Relationship
    8.2 Characteristics
    8.3 Managing Conflicts
    8.4 Dealing With Criticism
    8.5 Negotiating Skills

  17. Informative Group and Special
  18. 9.1 Occasion Meeting
    9.2 Informative Presentations
    9.3 Group Presentations
    9.4 Special Occasion Speeches

  19. Persuasive Presentations

    10.1 Types of Persuasive Presentations
    10.2 Persuasive Strategies
    10.3 Maximizing Speaker Credibility
    10.4 Organizing Persuasive Messages

  20. Principles of Interviewing
  21. 11.1 Planning the Interview
    11.2 Conducting Successful Interviews

  22. Types of Interviews
  23. 12.1 Information Gathering Interview
    12.2 The Employment Interview
    12.3 Performance Appraisal Interview

  24. Working in Teams
  25. 13.1 Approaches to Working in Groups and Teams
    13.2 Problem Solving Communication
    13.3 Effective Communication in Groups and Teams

  26. Effective Meetings
  27. 14.1 Types of Meetings
    14.2 Planning Problem Solving Meetings
    14.3 Conducting Meetings

  28. Methods of Dictating Techniques

    15.1 Communication and Telephone

  29. Communicating Effectively in International Business

    16.2 Non-Verbal Communication in International Business
    16.3 Training Needs in International Business
    16.4 Criteria for Communicating Effectively

Recommended Books

  1. Adler Ronald B., Communicating At Work: Principles and Practices for Business and the Professionals, McGraw Hill Publication, (5th International Edition), 1999.
  2. Hamna Michael S., Wilson Gerald L., Effective Business Communication, McGraw Hill Publication, (4th Edition), 1998.