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SPEECH COMMUNICATION

BS (BBA) – IV
Course Title : SPEECH COMMUNICATION
 Course Number : BA (BS) – 432
Credit Hours: 03

Objective

This course aims at enabling students understand and apply the fundamental elements, and processes of interpersonal communication. Effective communication is a much sought-after skill for students for a head start in their academic and professional careers. Therefore, this oracy- focused course is designed as a lead up not only to the more advanced Business Communication course but also to communication challenges of professional life.

 

Course Contents

PART A

    1. Communication
      1.1. Significance and Meaning of Communication
      1.2. The Process of Communication
      1.3. Basic Principles and Patterns
      1.4. Communication as a Survival Skill
      1.5. Model United Nations
      1.6. Parliamentary Debates
    2. Listening
      2.1. Different Levels of Listening
      2.2. Positive and Effective Listening
      2.3. Hindrances
      2.4. Listener versus Speaker
      2.5. Famous Speeches
    3. Language and Communication
      3.1. Spoken versus Written Discourse
      3.2. Clarity & Accuracy
      3.3. Register and Jargon
      3.4. Clichés and Vogue Words
      3.5. Gender Inclusive Language
      3.6. Phatic Communion
    4. Nonverbal Communication
      4.1. The Power of Nonverbal Communication
      4.2. Reading Nonverbal Signs
      4.3. Positive Body Language
      4.4. Communicating Through Spatial Arrangements
    5. Effective Speeches and Presentations: Strategies
      5.1. Topic Selection
      5.2. Determining the Purpose
      5.3. Tips for Doing Research
      5.4. Building Smooth Transitions
      5.5. Outlining the Speech
      5.6. Harnessing the Power of Humour
      5.7. Speeches for Special Occasions
    6. Audience Analysis
      6.1. Demographic Audience Analysis
      6.2. Situational Audience Analysis
      6.3. Researching the Audience
      6.4. You-Attitude
      6.5. Soft Skills
    7. Effective Openings and Closings
      7.1. Attention Getter
      7.2. Sales Pitch (AIDA model)
      7.3. Revealing the Topic and Signaling the End
      7.4. Tips for Preparing the Introduction and Conclusion
      7.5. Recovery
    8. Presentation Patterns
      8.1. Types and Methods of Delivery
      8.2. The Speaker’s Voice
      8.3. Tone, Pitch, Pace and Pause
      8.4. Personal Communication Styles
    9. Presentation and Practice
      9.1. Overcoming Speech Anxiety
      9.2. Rehearsing the Speech
      9.3. Structuring a Talk
      9.4. Pre-Talk Checks
      9.5. Time Management
    10. Extempore Speeches
      10.1. Useful Brainstorming Tips
      10.2. Avoiding Pitfalls
    11. Informative and Persuasive Speaking
      11.1. Types of Informative Speeches
      11.2. Guidelines for Informative Speaking
      11.3. Ethics and Persuasion
      11.4. Methods of Persuasion
      11.5. Character, Logic and Passion
    12. Managing Q&A Sessions
      12.1. The Art of Asking Questions
      12.2. Making Sure with Feedback
      12.3. Handling Difficult and Awkward Questions
      12.4. Identifying and Managing Misunderstanding
    13. Use of Visual Aids
      13.1. The Importance of Visual Cues
      13.2. General Rules
      13.3. Giving Effective PowerPoint Presentations
      13.4. Pictorial Presentation of Statistical Data

PART B

14. Model United Nations Simulations

15. Speech / Debate

MARKS DISTRIBUTION

PART A

1. Recommended Books Theory          20 Marks
2. Essay                                                10 Marks

PART B

3. Presentation                                    30 Marks
Total                                                     60 Marks

Recommended Books

  1. Verderber and Verderber, Rudolph F. Verderber & Kathleen S. Verderber, Communicate!,11th Edition (2010), Cengage Learning.
  2. Clayton, Peter, Body Language at Work, (2011), Bounty Books.