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EXPORT MARKETING

BS – VIII
Course Title : EXPORT MARKETING
Course Number : BA (H) – 651
Credit Hours: 03

COURSE CONTENTS

  1. Export Marketing Definition and Strategies
    • Market Definition and Segmentation
    • Market Expansion/selection process, procedure and strategy
    • Foreign Market Portfolio: Techniques and Analysis

  2. Information for International marketing Decisions

    • Sources of Information
    • Assessing Market Potential
    • Export Marketing Research
    • Using the Internet and E-mail for Data Collection
  3. Market Entry Strategies
    • Entry as a Channel Decision
    • Entry as a Strategy
    • Factors Influencing Choice of Entry Mode
    • Managing the Channel
    • Selecting the Entry Mode
    • Using Free Areas
  4. Export Entry Modes
    • Indirect Export
    • Direct Export
    • The Internet and E-Commerce
    • Gray Market Exporting
  5. Nonexport Entry Modes
    • Alternative Modes of Entry
    • Manufacturing Facilities
    • Assembly Operations
    • Strategic Alliances
    • Choosing Between Alternatives
  6. Product Decisions
    • Product Policy
    • Product Planning and Development
    • Product Mix Decisions
    • Standardization vs. Adaptation
    • Packing
    • Banding Issues
  7. Pricing Decisions
    • Determinants of an Export Price
    • Fundamental Export Pricing strategy
    • Relation of Export to Domestic Price Policies
    • Currency Issues
    • The Price Quotation
    • Transfer Pricing
  8. Financing and methods of Payment
    • Export Financing Methods and Terms of Payment
    • Payment/Financing Procedures
    • Export Credit Insurance
    • Countertrade
  9. Promotion and Marketing Communication
    • Export marketing Promotion and Communication Decision
    • Alternative Techniques f Promotion
    • Standardization or Adaptation?
    • Advertising Transference
    • Management Issues
  10. The Export Order and Physical Distribution
    • Handling the Export Order
    • Physical Distribution
    • Structure of International Physical
    • A Concluding Comment
  11. Organization of International marketing Activities
    • Main Consideration of Being Organized Internationally
    • Organizational Structures

RECOMMENDED BOOKS:

  1. Gerald Albaum. Edwin Duerr. Jesper Strandskov. "International Marketing and Export Management." Pearson Education. Fifth Edition
  2. L.F. Walls. K.B. Dulat. "Exporting: From Start to Finance." McGraw Hill Third Edition
  3. S. Paliwoda. T "The Essence of International Marketing." Prentice Hall.