|BS (BBA) – III|
|Course Title : ENTREPRENEURHSIP
Course Number : BA (BS) – 421
Credit Hours: 03
The course is designed to equip students to be potential entrepreneurs with the tools and insight for success. With solid theory and relevant examples, this thorough course covers the entire process of building a business. The course begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies.
The Challenges of Entrepreneurship1.1. The Foundations of Entrepreneurship1.2. Inside the Entrepreneurial Mind: From Ideas to Reality
Building the Business Plan: Beginning Considerations2.1. Strategic Management and the Entrepreneur2.2. Forms of Business Ownership and Franchising2.3. Buying an Existing Business
Building The Business Plan: Marketing Considerations3.1. Building a Powerful Marketing Plan3.2. E–Commerce and the Entrepreneur3.3. Integrated Marketing Communications and Pricing Strategies
Building the Business Plan: Financial Considerations4.1. Managing Cash Flow4.2. Creating a Successful Financial Plan4.3. Crafting a Winning Business Plan
Putting the Plan to Work: Building a Competitive Edge5.1. Sources of Financing: Debt and Equity5.2. Choosing the Right Location and Layout5.3. Global Aspects of Entrepreneurship5.4. Leading the Growing Company and Planning for Management Succession
Zimmerer, Thomas, W. and Norman, M. S. (2005). Essentials of Entrepreneurship and Small Business Management. New Delhi: Prentice Hall.
Baron, R. A. and Shane, S. A. (2008).Entrepreneurship A Process Perspective. Dallas: Thomson South–Western.
Kaplan, J. M. & Warren, A. C. (2009). Patterns of Entrepreneurship Management. New York: John Wiley & Sons.
- Greene, C. L. (2006). Entrepreneurship. New Delhi: Cengage Learning.